Holiday 2026 Research Report
Turning holiday chaos into clarity.
PartnerCentric's 2026 research report decodes what's really driving holiday purchases and lays out the seven-play strategy to earn the recommendation before your competitors find it.
Get the clarity.
The central findingAI and creators aren't competing.
6x
AI and creators aren't competing.
They compound.
Shoppers who trust AI are far more likely to value creators. Treat AI visibility and creator credibility as one connected investment, not two separate bets.
Want the edge?
The holiday shopper data, plus seven plays to grow sales this season.